8. Selling expenses
Selling expenses comprise all expenses incurred in the reporting period through the sale, storage and transportation of saleable products, advertising, the provision of advice to customers and market research activities. They include €952 million (2008: €1,024 million) for the physical distribution and warehousing of finished products, €2,392 million (2008: €2,720 million) in marketing expenses and €4,579 million (2008: €4,361 million) in other selling expenses.



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