Bringing visions to life

The Bayer Magazine takes you on a multimedia journey through the laboratories of Bayer researchers and explains, for example, how new types of substances for treating severe heart and lung diseases are developed. It also demonstrates how Bayer scientists use new plant biotechnology approaches or modern breeding methods to help safeguard the world’s food supplies, and how Bayer material researchers are already bringing visions of a mobile future to life today with innovative specialty films.

The multimedia magazine vividly illustrates hard facts through infographics and animations, explaining complex issues in a way that is both detailed and easy to understand. Exciting picture galleries not only feature the Group’s creative minds, but also convey impressions of their daily lives as researchers. Videos supply important background information on Bayer’s research highlights from 2009. This is all underpinned and supported by creative sound design, turning research into a multimedia event.